Location

I was driving near Conyers, GA recently. And ran across something that just caught my eye.



In case you have a hard time seeing it clearly, click here for a larger image.

Yes, right next to the combination Dunkin' Donuts / Baskin Robbins ... is a weight loss institute.

On the one hand, you'd think that it's the perfect location, right next to the perfect target audience.

But on the other hand, Dunkin' Donuts was doing a brisk business. The lights were off in the weight loss place.

Go figure.